Cookies & Privacy Notice - Customers
Looking after the personal information you share with us is very important, and we want you to be confident that your personal data is kept safely and securely and to understand how we use it to offer you a better and more personalised shopping experience.
We have published this notice to help you understand
- how and why HugoStyle collect information from you;
- who we share your information with, why and on what basis; and
- what your rights are.
If we make changes to this notice we will notify you by updating it on our website. HugoStyle will be what is known as the ‘Data Controller’ of the personal data you provide to us, and we will sometimes refer to ourselves in this notice as “we” or “us”. By Data Controller, this means HugoStyle determines the purposes and way in which any personal data are, or will be, processed.
This privacy notice was last updated on 2nd May 2019.
What information we collect when you register and why?
When you buy goods from us, you are entering into a contract with us. You do not need to set up a HugoStyle Account before ordering from us, We will ask you to provide some personal information such as;
- full name
- date of birth
- contact numbers, and
- email address.
As an existing customer, if you have shopped with us using a credit or debit card, or we may have taken these details for a payment authorisation, we will securely collect and store this payment card information. New customers and existing customers whose payment cards have expired will be asked if they would like to automatically store these details in order to speed up the payment process.
How do we use your information?
Data Protection says that we are allowed to use and share your personal data only where we have a proper reason to do so. The law says we must have one or more of these reasons and these are:
- Contract - your personal information is processed in order to fulfil a contractual arrangement
- Consent – where you agree to us using your information in this way e.g. for storing your payment card details.
- Legitimate Interests - this means the interests of HugoStyle in managing our business to allow us to provide you with the best products and service in the most secure and appropriate way e.g. to transfer your data to certain Third Parties such as delivery partners.
- Legal Obligation – where there is statutory or other legal requirement to share the information e.g. when we have to share your information for law enforcement purposes.
Who we share your information with and why
HugoStyle works with a number of trusted suppliers, agencies and businesses in order to provide you with the high-quality goods and services you expect from us such as delivery companies, product technicians visiting your home and market research companies amongst others.
Some examples of the categories of third parties with whom we share your data are:
HugoStyle works with a number of trusted partners who supply products and services on our behalf. All partners are subject to thorough security checks, and will only hold the minimum amount of personal information needed in order to fulfil the orders you place or provide a service on our behalf.
In order for you to receive your goods, HugoStyle works with a number of delivery partners. Again, we only pass limited information to them in order to ensure delivery of your items.
HugoStyle works with business who support our website and other business systems.
We work with marketing companies who help us manage our electronic communications with you or carry out surveys and product reviews on our behalf.
HugoStyle works with trusted third party payment processing providers in order to securely take and manage payments.
Your personal data is protected by legal rights, which include your rights to object to our processing of your personal data; request that your personal data is erased or corrected; request access to your personal data.
For more information or to exercise your data protection rights, please contact us using the contact details above. You also have a right to complain to the Information Commissioner’s Office, which regulates the processing of personal data.
What information does HugoStyle collect?
HugoStyle maintains a detailed record of the purchases that you have made with our company. We will store any information that you provide to us that will be relevant to supporting your wardrobe needs including your personal contact information. HugoStyle will only collect personal information that you have voluntarily provided to us.
How long we keep your information
If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws.
We may need your personal information to establish, bring or defend legal claims. For this purpose, we will always retain your personal information for 7 years after the date it is no longer needed by us for any of the purposes listed under How we use your information above. The only exceptions to this are where:
- the law requires us to hold your personal information for a longer period, or delete it sooner;
- you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law;
- we bring or defend a legal claim or other proceedings during the period we retain your personal information, in which case we will retain your personal information until those proceedings have concluded and no further appeals are possible; or
- in limited cases, existing or future law or a court or regulator requires us to keep your personal information for a longer or shorter period.
What are your rights
You are entitled to request the following from HugoStyle, these are called your Data Subject Rights
- Right of access –to request access to your personal information and information about how we process it
- Right to rectification –to have your personal information corrected if it is inaccurate and to have incomplete personal information completed
- Right to restriction of processing – to restrict processing of your personal information
- Right to data portability - to electronically move, copy or transfer your personal information in a standard form
- Right to object - to object to processing of your personal information
- Rights with regards to automated individual decision making, including profiling –rights relating to automated decision making, including profiling
This notice is designed to help you understand what cookies are, how HugoStyle uses them and the choices you have in regards to their use.
What are cookies?
Cookies are small text files that are stored on your browser or the hard drive of your computer or other device when you visit the Site. This allows the Site to recognise you as a user either for the duration of your visit (using a ‘session cookie’) or for repeat visits ( a ‘persistent cookie’). They are not harmful and do not contain any information such as your home address, date of birth or card details.
The cookies we use fall into four broad types:
Strictly Necessary Cookies
These cookies are essential in helping you to move around our Site and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, such as setting up an account cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you've been on the internet.
In order to keep the Site, its services and products relevant, easy to use and up-to-date, we use web analytics services to help us understand how people use our Site. For example, we can see which parts of the Site and products are most popular, identify when errors occur, and test different versions of a page or feature to see which one works best.
These cookies allow websites and applications to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. The information these cookies collect is usually anonymized which means we can't identify you personally. They do not gather any information about you that could be used for selling advertising or remembering where you've been on the internet, but do help us to serve you with advertising that is more relevant to you.
Targeted Marketing Cookies
If you would like more information on any of these types of Cookies, including how to opt-out, please visit www.youronlinechoices.com/
- They enable you to transact, whilst other non-essential cookies enable us to give you an enhanced, personalised web experience and determine relevant products to show you.
- To personalise and improve your customer experience.
- To store the content of your online shopping bag whilst you browse the site and to complete an order.
- To record the areas of the Site that you have visited, products you have viewed and time spent browsing, as well as the products you purchased. HugoStyle uses this information to help make the website more user friendly, develop our Site design and to continuously improve the quality of the service we provide.
- To distribute visitors to our Site evenly across platforms to ensure the content is served at the fastest possible speed.
- For re-marketing purposes to determine relevant related products to show you when you're browsing on other selected websites. These cookies can be associated with services provided by a third party such as an advertising network.
Cookies are an essential part of how our Site works, as they remember certain information about a visitor. HugoStyle uses First Party cookies (these are placed there and used solely by HugoStyle) and Third Party cookies (these are placed there by third parties we work with).
Details of our Third Party Cookies
HugoStyle allows selected Third Parties who participate with us in marketing programs to place cookies when you visit our site. These cookies enable us to monitor which adverts you see and click on to get to our site.
For details of the Third Party cookies we use please see the table below. HugoStyle is not responsible for the content or privacy policies of Third Parties or other websites, and we advise that you check these yourself.
Website visitors who don’t want their data used by Google Analytics can install the Google Analytics opt-out browser add-on. To opt-out of Analytics for the web, visit the Google Analytics opt-out page and install the add-on for your browser. Learn more about the opt-out and how to properly install the browser add-on here.
Visitors can also opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings
This Cookie Notice was last updated on 26th July 2018, and further changes will be communicated by updating this notice.